HomePast IssuesMarch-April 2023

March-April 2023

From the President

Bringing May Flowers

Dinesh Popat - May 5, 2023

What was a steady winter season is flourishing into a bright and busy spring. As the months get warmer, floral designers move into the...

Promote

Fitting the Bill

Robin McLaughlin - May 5, 2023

Fluid Truck has been around the block—literally. The company—which started operations in 2016 and revamped its focus to a truck-share-only platform in 2018—was available...

Community

All-Around Winners

Renato Sogueco - May 5, 2023

During the Wisconsin and Upper Michigan Florists Association (WUMFA) Annual Convention at the Radisson Hotel & Conference Center in Green Bay, Wisconsin, on March...

Features

Tailored Preferences

Andrew Stinson AIFD, CFD, PFCI - May 4, 2023

By Andrew Stinson AIFD, CFD As a florist, incorporating personal items into wedding designs can be a great way to add a unique and personalized...

00:02:44

Digital Marketing

Stunning Images

Donald Yim, AIFD, CFD, PFCI - May 2, 2023

Photography for weddings and events is an art form that requires careful planning, attention to detail, and a keen eye for composition. Whether you...

Learn

Do Your Homework

Sharon McGukin, AIFD, AAF, PFCI - May 2, 2023

Every event designer knows that time is money when creating a special event. Last-minute labor can be draining to a budget. Delivery, installation, and...

00:13:25

Teach

Personalized Style

Sandy Schroeck, AIFD, PFCI - May 2, 2023

This year, engaged couples planning their weddings are opting for a more natural and organic approach with a focus on sustainability. Traditional white weddings...

Bright and Bold

Angelyn Tipton, AIFD, CFD, GMF, PFCI - May 2, 2023

Flowers for prom are as varied as the couples themselves. Each year, we see a variety of styles, colors, and glamour. To gauge what...

00:07:35

Education

Building Event Business

Renato Sogueco, AAF, PFCI - May 2, 2023

You may agree: Customers who are attending prom or getting married are a very different breed of flower buyer. These are potentially one-time transactions...

Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI - December 21, 2023