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March-April 2023

From the President

Bringing May Flowers

Dinesh Popat -
What was a steady winter season is flourishing into a bright and busy spring. As the months get warmer, floral designers move into the...
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Promote

Fitting the Bill

Robin McLaughlin -
Fluid Truck has been around the block—literally. The company—which started operations in 2016 and revamped its focus to a truck-share-only platform in 2018—was available...
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Community

All-Around Winners

Renato Sogueco -
During the Wisconsin and Upper Michigan Florists Association (WUMFA) Annual Convention at the Radisson Hotel & Conference Center in Green Bay, Wisconsin, on March...
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Features

Tailored Preferences

Andrew Stinson AIFD, CFD, PFCI -
By Andrew Stinson AIFD, CFD As a florist, incorporating personal items into wedding designs can be a great way to add a unique and personalized...
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00:02:44
Digital Marketing

Stunning Images

Donald Yim, AIFD, CFD, PFCI -
Photography for weddings and events is an art form that requires careful planning, attention to detail, and a keen eye for composition. Whether you...
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Learn

Do Your Homework

Sharon McGukin, AIFD, AAF, PFCI -
Every event designer knows that time is money when creating a special event. Last-minute labor can be draining to a budget. Delivery, installation, and...
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00:13:25
Teach

Personalized Style

Sandy Schroeck, AIFD, PFCI -
This year, engaged couples planning their weddings are opting for a more natural and organic approach with a focus on sustainability. Traditional white weddings...
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Share

Bright and Bold

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Flowers for prom are as varied as the couples themselves. Each year, we see a variety of styles, colors, and glamour. To gauge what...
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00:07:35
Education

Building Event Business

Renato Sogueco, AAF, PFCI -
You may agree: Customers who are attending prom or getting married are a very different breed of flower buyer. These are potentially one-time transactions...
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