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March-April 2024

From the President

Blooming Opportunities

Dinesh Popat -
As we head into the bustling season of spring, let’s emphasize the importance of strategic preparation, especially with Mother’s Day just around the corner. Prep...
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Digital Marketing

Build Brand and Customer Base

Renato Sogueco, AAF, PFCI -
Social media and paid advertising—print and electronic—are reliable channels to introduce your business to the community and build brand. We recommend you consider another...
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Teach

Strong Presence

Renato Sogueco, AAF, PFCI -
Given the age of your prom and wedding clients, using social media to reach this audience is an absolute must. It's about more than...
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Trendspotting

Wedding Wonders

Robin McLaughlin -
Since starting my journey with Floriology, I have written multiple articles about consumer preferences in the floral industry, serving as both an editor of this publication and your target...
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On the Edge

Well Attended

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Ready to up your event design game? The Florida State Florist Association, themed “Reflections,” is scheduled from June 7-9, 2024. This year’s convention will...
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Learn

Blossoming Trends

Michael Gaddie AIFD, CFD, KMF -
As we navigate through the ever-changing landscape of wedding planning, the selection of florals emerges as a pivotal element that sets the tone for...
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Share

From Bouquets to Ballrooms

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
In the competitive floral industry, finding new ways to stand out is crucial for success. One lucrative niche is providing flowers for proms and...
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Learn

Promising Promotion

Andrew Stinson AIFD, CFD, PFCI -
Promoting floral trends for a retail florist requires a strategic approach that leverages marketing tactics, customer engagement, and industry knowledge to attract clients seeking...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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