HomePast IssuesMarch-April 2025

March-April 2025

Current Issue

A Growing Opportunity

Jon Feldman -
In the floral industry, professional growth thrives when florists come together to exchange ideas, refine techniques, and share business learnings. Our Fresh Forum events...
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Features

Full Circle

Christina Ignatius -
After joining AIFD 38 years ago, Brent Leech now holds the title of vice president of the organization. As the former senior education coordinator...
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Digital Marketing

Boosting Flower Sales With Instagram

Alexander Campbell -
If you’re in the floristry business, you already know that certain holidays and events bring in big sales opportunities. But are you making the...
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Trendspotting

Prom Reimagined

Gina Thresher -
The prom landscape is evolving and so must our floral designs. While classic elegance remains, there’s a growing desire for personalized expression and very unique artistry....
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Promote

Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF -
As we look ahead to the holidays of 2025, there are countless opportunities to boost sales with strategic promotions. Let’s walk through each holiday...
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Community

Cultivating Community

Robin McLaughlin -
Fresh Forum is more than just an educational event—it’s a gathering place for florists to learn, share, and build lasting connections within the industry....
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Teach

Want to Get More Business? The Secret Is to Get More Social!

Renato Sogueco, AAF, PFCI -
In today’s digital landscape, a strong social media presence is just as crucial as creating stunning floral arrangements. That’s why Floriology is thrilled to...
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Current Issue

Mother’s Day Magic

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
As one of the most important floral holidays, getting a handle on your Mother’s Day orders takes strategic planning. To ensure this Mother's Day...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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