HomePast IssuesMay-June 2022

May-June 2022

From the President

Investment Strategies

Dinesh Popat - June 16, 2022

For most florists in the United States, Mother’s Day was a successful holiday. With spring transitioning into summer, floral designers can take a step...

00:06:05

Promote

TikTok Time

Donald Yim, AIFD, CFD, PFCI - June 15, 2022

Most U.S. adults think the TikTok app is just for silly dances, trendy music, and teenagers. However, TikTok is continuing to explode on social...

00:07:58

Teach

Podcasting With a Purpose

Sharon McGukin, AIFD, AAF, PFCI - June 15, 2022

A purpose-driven podcast can positively impact a business. Podcasts build a community of peers by entertaining and informing an audience that shares a passion....

Designers' Corner

The Power of Video

Stacey Bal Carlton, EMC - June 15, 2022

In 2022, video demand is on the rise. Videos support awareness, traffic, branding, conversions, community expansion, opportunities, and retention. Video should be an integral...

00:05:26

Learn

Social Secrets

Sandy Schroeck, AIFD, PFCI - June 15, 2022

Inspiration is all around. Floral designers who scroll through social feeds are exposed to many different styles of design from across the globe, and...

00:02:43

On the Edge

Visualizing Success

Jackie Lacey, AAF, AIFD, PFCI - June 15, 2022

Floriology NOW and BloomyPro have teamed up to bring one of the most advanced educational communities, 3-D technology, and virtual design capabilities to flower shops....

Trendspotting

App Mania

Robin McLaughlin - June 15, 2022

Apps are now constantly promoted on social media to make business operations more efficient; after all, what was once done with paper and pen...

Community

Local Outreach

Renato Sogueco, AAF, PFCI - June 15, 2022

Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....

00:05:43

Digital Marketing

Lights, Camera, Action

Renato Sogueco, AAF, PFCI - June 15, 2022

Do you watch YouTube, can’t get enough of IGTV, or constantly scroll through TikToks and Instagram Reels? Most likely, so does your customer. In...

Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI - December 21, 2023