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May-June 2022

From the President

Investment Strategies

Dinesh Popat -
For most florists in the United States, Mother’s Day was a successful holiday. With spring transitioning into summer, floral designers can take a step...
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00:06:05
Promote

TikTok Time

Donald Yim, AIFD, CFD, PFCI -
Most U.S. adults think the TikTok app is just for silly dances, trendy music, and teenagers. However, TikTok is continuing to explode on social...
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00:07:58
Teach

Podcasting With a Purpose

Sharon McGukin, AIFD, AAF, PFCI -
A purpose-driven podcast can positively impact a business. Podcasts build a community of peers by entertaining and informing an audience that shares a passion....
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Designers' Corner

The Power of Video

Stacey Bal Carlton, EMC -
In 2022, video demand is on the rise. Videos support awareness, traffic, branding, conversions, community expansion, opportunities, and retention. Video should be an integral...
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00:05:26
Learn

Social Secrets

Sandy Schroeck, AIFD, PFCI -
Inspiration is all around. Floral designers who scroll through social feeds are exposed to many different styles of design from across the globe, and...
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00:02:43
On the Edge

Visualizing Success

Jackie Lacey, AAF, AIFD, PFCI -
Floriology NOW and BloomyPro have teamed up to bring one of the most advanced educational communities, 3-D technology, and virtual design capabilities to flower shops....
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Trendspotting

App Mania

Robin McLaughlin -
Apps are now constantly promoted on social media to make business operations more efficient; after all, what was once done with paper and pen...
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Community

Local Outreach

Renato Sogueco, AAF, PFCI -
Sometimes, social media can be difficult and challenging; everyone has heard the stories of cyberbullying and keyboard warriors that attack those on the internet....
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00:05:43
Digital Marketing

Lights, Camera, Action

Renato Sogueco, AAF, PFCI -
Do you watch YouTube, can’t get enough of IGTV, or constantly scroll through TikToks and Instagram Reels? Most likely, so does your customer. In...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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