HomePast IssuesMay-June 2023

May-June 2023

From the President

Strength in Numbers

Dinesh Popat - June 30, 2023

As we enter the summer season, it’s important to reflect on our accomplishments from the past six months. Most notably, Mother’s Day was a...

Trendspotting

POS System Success

Renato Sogueco, AAF, PFCI - June 23, 2023

Business operations should be top-of-mind for a busy floral designer. Incorporating technology to make processes and procedures more efficient can take a shop to...

00:01:00

Teach

Show and Tell

Stacey Bal Carlton, EMC - June 21, 2023

Creating captivating instructional content for interested readers with a clear and concise step-by-step order is in your future! Be transparent, succinct, delightful, and helpful....

Learn

Align with Your Goals

Sandy Schroeck, AIFD, PFCI - June 20, 2023

In today’s floral industry, staying up-to-date with the latest design trends is crucial for professionals. Social media platforms offer an excellent avenue to discover...

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Digital Marketing

Getting on Track

Renato Sogueco, AAF, PFCI - June 20, 2023

Ready for a great project to plan and launch that will help build customer engagement during the slower summer months? We recommend investing your...

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Promote

Scouring the Internet

Renato Sogueco, AAF, PFCI - June 16, 2023

What inspires us as floral artists? Where do we look for new ideas? Do you see a tree, a limb, or an image of...

Features

Floral Education in Today’s Market

Amy Neugebauer - June 5, 2023

By Amy Neugebauer It was March 2020. The pandemic was nationwide. The government mandated that businesses shut down and schools be closed. People wore masks...

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Education

Let Your Creativity Through

Donald Yim, AIFD, CFD, PFCI - June 5, 2023

As florists, flower shop owners, and floral designers, we find ourselves in an era where social media has become an abundant source of inspiration....

Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI - December 21, 2023