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May-June 2023

From the President

Strength in Numbers

Dinesh Popat -
As we enter the summer season, it’s important to reflect on our accomplishments from the past six months. Most notably, Mother’s Day was a...
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Trendspotting

POS System Success

Renato Sogueco, AAF, PFCI -
Business operations should be top-of-mind for a busy floral designer. Incorporating technology to make processes and procedures more efficient can take a shop to...
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00:01:00
Teach

Show and Tell

Stacey Bal Carlton, EMC -
Creating captivating instructional content for interested readers with a clear and concise step-by-step order is in your future! Be transparent, succinct, delightful, and helpful....
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Learn

Align with Your Goals

Sandy Schroeck, AIFD, PFCI -
In today’s floral industry, staying up-to-date with the latest design trends is crucial for professionals. Social media platforms offer an excellent avenue to discover...
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00:06:33
Digital Marketing

Getting on Track

Renato Sogueco, AAF, PFCI -
Ready for a great project to plan and launch that will help build customer engagement during the slower summer months? We recommend investing your...
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00:16:18
Promote

Scouring the Internet

Renato Sogueco, AAF, PFCI -
What inspires us as floral artists? Where do we look for new ideas? Do you see a tree, a limb, or an image of...
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Features

Floral Education in Today’s Market

Amy Neugebauer -
By Amy Neugebauer It was March 2020. The pandemic was nationwide. The government mandated that businesses shut down and schools be closed. People wore masks...
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00:03:13
Education

Let Your Creativity Through

Donald Yim, AIFD, CFD, PFCI -
As florists, flower shop owners, and floral designers, we find ourselves in an era where social media has become an abundant source of inspiration....
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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