HomePast IssuesNovember-December 2022

November-December 2022

From the President

Best Foot Forward

Dinesh Popat - January 12, 2023

At the beginning of 2022, the floral industry was grappling with supply chain issues stemming from the COVID-19 pandemic and world events making importing...

Holiday Trends

Winter Wonderland

Jackie Lacey, AAF, AIFD, PFCI - January 12, 2023

As the holiday season returns once more, celebrating good tidings with friends, family, and loved ones is more important now than ever before. This...

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Promote

Practice Makes Permanent

Angelyn Tipton, AIFD, CFD, GMF, PFCI - January 12, 2023

What inspires you as a designer? Have you ever really thought about it? It doesn’t matter what type of shop or studio you’re working...

Industry Info

Can-Do Attitude

Renato Sogueco, AAF, PFCI - January 12, 2023

“May you live in interesting times,” is an English translation of a supposed infamous Chinese curse but may truly describe the situation we find...

Trendspotting

Magenta Madness

Robin McLaughlin - January 12, 2023

Color of the year announcements have a long-standing tradition of playing a role within retail industries across the country. In 2022, most major paint...

Community

The Glue That Binds

Christine Killion - January 12, 2023

For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...

Learning to Bloom

Sharon McGukin, AIFD, AAF, PFCI - January 12, 2023

hallenging, and even overwhelming. Each day requires hard work, quick decisions, and ample education. Since you can’t fast-forward your learning curve, here are eight...

Learn

Going International

Sandy Schroeck, AIFD, PFCI - January 12, 2023

Representing a nation on the international stage can be a daunting task, but for the designers that compete, it’s a rewarding journey. International floral...

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Modernized Traditions

Stacey Bal Carlton, EMC - January 12, 2023

The winter season is a very special time of year. There are countless winter celebrations that span the globe, and although they vary in name,...

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Teach

Humble Beginnings

Donald Yim, AIFD, CFD, PFCI - January 12, 2023

Everyone is a beginner at some point; mine happened to be long ago—34 years! Teaching a new, basic florist class brings us back to those...

Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI - December 21, 2023