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November-December 2022

From the President

Best Foot Forward

Dinesh Popat -
At the beginning of 2022, the floral industry was grappling with supply chain issues stemming from the COVID-19 pandemic and world events making importing...
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Holiday Trends

Winter Wonderland

Jackie Lacey, AAF, AIFD, PFCI -
As the holiday season returns once more, celebrating good tidings with friends, family, and loved ones is more important now than ever before. This...
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00:02:21
Promote

Practice Makes Permanent

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
What inspires you as a designer? Have you ever really thought about it? It doesn’t matter what type of shop or studio you’re working...
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Industry Info

Can-Do Attitude

Renato Sogueco, AAF, PFCI -
“May you live in interesting times,” is an English translation of a supposed infamous Chinese curse but may truly describe the situation we find...
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Trendspotting

Magenta Madness

Robin McLaughlin -
Color of the year announcements have a long-standing tradition of playing a role within retail industries across the country. In 2022, most major paint...
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Community

The Glue That Binds

Christine Killion -
For its perennial award, floriology identifies icons whose contributions have inspired others and left an enduring impression on the floral industry. The recipient of...
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Share

Learning to Bloom

Sharon McGukin, AIFD, AAF, PFCI -
hallenging, and even overwhelming. Each day requires hard work, quick decisions, and ample education. Since you can’t fast-forward your learning curve, here are eight...
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Learn

Going International

Sandy Schroeck, AIFD, PFCI -
Representing a nation on the international stage can be a daunting task, but for the designers that compete, it’s a rewarding journey. International floral...
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00:00:49
Share

Modernized Traditions

Stacey Bal Carlton, EMC -
The winter season is a very special time of year. There are countless winter celebrations that span the globe, and although they vary in name,...
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00:03:33
Teach

Humble Beginnings

Donald Yim, AIFD, CFD, PFCI -
Everyone is a beginner at some point; mine happened to be long ago—34 years! Teaching a new, basic florist class brings us back to those...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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