HomePast IssuesSeptember-October 2022

September-October 2022

From the President

Community Bonds

Dinesh Popat - January 4, 2023

There’s no denying we’ve all gone through many hardships since the beginning of the COVID-19 pandemic. As floral designers prepare for the upcoming holiday...

00:05:49

Freelance Fortune

Angelyn Tipton, AIFD, CFD, GMF, PFCI - January 3, 2023

Being a freelance designer has unique challenges. As freelancers, not only must we navigate through what bookings to take, what days we want to...

00:19:30

Industry Info

Where We’ve Been

Renato Sogueco - January 3, 2023

Over the past few months, the floriology team has been traveling on the conference circuit, performing educational presentations, and receiving quite a lot of hardware along...

00:05:19

Digital Marketing

Secure Your Spot

Renato Sogueco, AAF, PFCI - January 3, 2023

Not advertising online using Google Ads? After reading this article, you may have a change of heart. Open a new Incognito window in your Google...

00:02:11

Promote

Opportunities Abound

Donald Yim, AIFD, CFD, PFCI - December 1, 2022

Generally, people tend to think that online self-promotion is bad, but the reality is social media was made for self-promotion! Sharing personal experiences—like what...

Learn

Fierce Competition

Sandy Schroeck, AIFD, PFCI - December 1, 2022

Are you ready to challenge your design techniques and skills? Challenging yourself to participate in a design competition can be invigorating and enlightening. Taking...

Teach

Culture Meets Creativity

Sharon McGukin, AIFD, AAF, PFCI - November 30, 2022

Do your floral batteries ever need a recharge? Are you in search of new design ideas? Are you looking for floral trends new to...

On the Edge

Quality Videography

Renato Sogueco, AAF, PFCI - November 30, 2022

Traditional marketing practices—you may agree—require crafting well-thought-out messaging and applying strict attention to detail to ensure these messages are delivered to your target audiences...

Community

Reconnecting With Our Roots

Renato Sogueco - November 30, 2022

The American Institute of Floral Designers (AIFD) held its National Symposium from July 4-9, 2022, in Las Vegas, Nevada. Themed “Roots,” the event had...

Teach

Stepping Stones

Angelyn Tipton, AIFD, CFD, GMF, PFCI - December 21, 2023