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September-October 2022

From the President

Community Bonds

Dinesh Popat -
There’s no denying we’ve all gone through many hardships since the beginning of the COVID-19 pandemic. As floral designers prepare for the upcoming holiday...
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00:05:49
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Freelance Fortune

Angelyn Tipton, AIFD, CFD, GMF, PFCI -
Being a freelance designer has unique challenges. As freelancers, not only must we navigate through what bookings to take, what days we want to...
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00:19:30
Industry Info

Where We’ve Been

Renato Sogueco -
Over the past few months, the floriology team has been traveling on the conference circuit, performing educational presentations, and receiving quite a lot of hardware along...
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00:05:19
Digital Marketing

Secure Your Spot

Renato Sogueco, AAF, PFCI -
Not advertising online using Google Ads? After reading this article, you may have a change of heart. Open a new Incognito window in your Google...
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00:02:11
Promote

Opportunities Abound

Donald Yim, AIFD, CFD, PFCI -
Generally, people tend to think that online self-promotion is bad, but the reality is social media was made for self-promotion! Sharing personal experiences—like what...
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Learn

Fierce Competition

Sandy Schroeck, AIFD, PFCI -
Are you ready to challenge your design techniques and skills? Challenging yourself to participate in a design competition can be invigorating and enlightening. Taking...
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Teach

Culture Meets Creativity

Sharon McGukin, AIFD, AAF, PFCI -
Do your floral batteries ever need a recharge? Are you in search of new design ideas? Are you looking for floral trends new to...
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On the Edge

Quality Videography

Renato Sogueco, AAF, PFCI -
Traditional marketing practices—you may agree—require crafting well-thought-out messaging and applying strict attention to detail to ensure these messages are delivered to your target audiences...
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Community

Reconnecting With Our Roots

Renato Sogueco -
The American Institute of Floral Designers (AIFD) held its National Symposium from July 4-9, 2022, in Las Vegas, Nevada. Themed “Roots,” the event had...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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