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September-October 2023

Taking Stock

As the final stretch of the year approaches, the autumn season brings a unique set of challenges and opportunities. It marks a time of...

Bold and Bright

I had the amazing opportunity to watch the Design Challenge International in Jacksonville, Florida. Before the competition, entries from 12 countries were submitted, and...

World Cup Calling

https://vimeo.com/869269123?share=copy Attending the Interflora World Cup competition in Manchester, United Kingdom, was a once-in-a-lifetime experience. It was surreal to be in the same room as...
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Let Your Business Flourish

The long business drought of the summer—typical in our industry—is over. Fall and the holidays are a great time to replenish the account! With...

Appreciation in Practice

Global influence has gained significant momentum as we become a well-traveled and internet-dependent society. With just a few clicks or a well-crafted voice prompt,...

Nurturing Your Floral Identity

https://vimeo.com/869211317?share=copy The floral industry is a tapestry woven with creative designers who bring beauty and joy to life through their work. However, for many florists,...

Par for the Course

Before we know it, the new year will arrive, and floral designers will once again be inundated with trends expected to shine from January...

Know Your History

International and Western design offer unique perspectives for arranging flowers. Showing a mix of characteristics and cultural influences, Western design has evolved over time...

Increase Curb Appeal

This issue’s Student Spotlight was submitted by Andrew Stinson AIFD, CFD, member of the NAPCO design team. https://vimeo.com/869194312?share=copy I’ve had the joy and pleasure of being...
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