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September-October 2024

From the President

Eco-Conscious Business

Jon Feldman -
Sustainability is becoming more important for the long-term success of floral businesses, and it’s something we can embrace as a community. By adopting sustainable...
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Teach

Underrated Materials

Pattie Wallander -
Dried botanicals—do we love them or hate them? That’s an age-old question. Some people do, yet some don’t. I, for one, love them. Bravo...
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Industry Info

Create a Buzz

Renato Sogueco, AAF, PFCI -
What’s the most effective way to promote your flower shop’s sustainability practices? Start with a solid content plan. It’s no use adopting eco-friendly practices...
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On the Edge

Naturally Wild

Gina Thresher -
In a world that often strives for perfection, we’re constantly bombarded with other people’s seemingly flawless, curated highlight reels on social media. There’s a...
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Promote

Grow Greener

Renato Sogueco, AAF, PFCI -
As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate...
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Learn

Engage Your Audience

Alexander Campbell -
Instagram is a powerhouse for video content, designed to captivate users with visually appealing and dynamic media. To ensure your video posts attract maximum views,...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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