HomePast IssuesSeptember-October 2024

September-October 2024

Features

Unwrapping Success

Christina Ignatius - November 7, 2024

I recently spent some time with Derek Woodruff AAF, AIFD, CFD, CF, PFCI and we chatted about holiday trends for 2024 and 2025. Derek...

From the President

Eco-Conscious Business

Jon Feldman - September 18, 2024

Sustainability is becoming more important for the long-term success of floral businesses, and it’s something we can embrace as a community. By adopting sustainable...

Teach

Underrated Materials

Pattie Wallander - September 18, 2024

Dried botanicals—do we love them or hate them? That’s an age-old question. Some people do, yet some don’t. I, for one, love them. Bravo...

Industry Info

Create a Buzz

Renato Sogueco, AAF, PFCI - September 18, 2024

What’s the most effective way to promote your flower shop’s sustainability practices? Start with a solid content plan. It’s no use adopting eco-friendly practices...

On the Edge

Naturally Wild

Gina Thresher - September 18, 2024

In a world that often strives for perfection, we’re constantly bombarded with other people’s seemingly flawless, curated highlight reels on social media. There’s a...

Promote

Grow Greener

Renato Sogueco, AAF, PFCI - September 18, 2024

As environmental awareness grows among consumers, florists face increasing pressure to adopt sustainable practices that not only reduce their environmental impact but also resonate...

Learn

Engage Your Audience

Alexander Campbell - September 18, 2024

Instagram is a powerhouse for video content, designed to captivate users with visually appealing and dynamic media. To ensure your video posts attract maximum views,...