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Trendspotting

Prom Reimagined

Gina Thresher - March 12, 2025

Promote

Plan, Promote, Profit

Michael Gaddie AIFD, CFD, KMF - March 12, 2025

Community

Cultivating Community

Robin McLaughlin - March 12, 2025

Fresh Forum is more than just an educational event—it’s a gathering place for florists to learn, share, and build lasting connections within the industry....

Teach

Want to Get More Business? The Secret Is to Get More Social!

Renato Sogueco, AAF, PFCI - March 12, 2025

In today’s digital landscape, a strong social media presence is just as crucial as creating stunning floral arrangements. That’s why Floriology is thrilled to...

Current Issue

Mother’s Day Magic

Angelyn Tipton, AIFD, CFD, GMF, PFCI - March 12, 2025

As one of the most important floral holidays, getting a handle on your Mother’s Day orders takes strategic planning. To ensure this Mother's Day...

November-December 2024

Embracing the Season

Angelyn Tipton, AIFD, CFD, GMF, PFCI - November 7, 2024

As the seasons change, so do the trends that inspire our designs. This year, the marketplace is celebrating a delightful blend of nostalgic favorites...

Learn

Petals and Presents

Alexander Campbell - November 7, 2024

As the holiday season approaches, finding the perfect gift that feels thoughtful and personal can sometimes be challenging. For those who love flowers just...