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Trendspotting

An Earthy Element

Angelyn Tipton, AIFD, CFD, GMF, PFCI - January 13, 2025

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Beyond the Bouquet

Robin McLaughlin - January 13, 2025

Industry Info

Environmental Opportunities

Sloane Lucas - January 13, 2025

For the second year in a row, Floriology, powered by BloomNet, launched a survey aimed at discovering insights into the intersection of sustainability and...

On the Edge

Breaking Language Barriers

Alejandro Figueira Fernandes AIFD, CFD, PFCI - January 13, 2025

At the Floriology Institute, floral designers from around the world have found that language is no longer a barrier to their education. With the power of...

Features

Consumer Gift Trends for Valentine’s Day Sales

Renato Sogueco, AAF, PFCI - January 13, 2025

Valentine’s Day 2025 is on the horizon! Although flowers still possess a commanding presence as a preferred gift, other categories continue to gain in gifting market share. In this issue, we offer insights into...

November-December 2024

Embracing the Season

Angelyn Tipton, AIFD, CFD, GMF, PFCI - November 7, 2024

As the seasons change, so do the trends that inspire our designs. This year, the marketplace is celebrating a delightful blend of nostalgic favorites...

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Petals and Presents

Alexander Campbell - November 7, 2024

As the holiday season approaches, finding the perfect gift that feels thoughtful and personal can sometimes be challenging. For those who love flowers just...