Corporate holiday events are a cherished tradition for businesses seeking to celebrate achievements, build connections, and express gratitude. As florists, we know these events...
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism.
Trend-seeking consumers love change. They...
Since starting my journey with Floriology, I have written multiple articles about consumer preferences in the floral industry, serving as both an editor of this publication and your target...
Why do we care what the Color of the Year is? And what is Pantone?
Pantone is a company that developed a color-matching organization tool that provides a color...