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Crafting Floral Elegance

Alejandro Figueira Fernandes AIFD, CFD, PFCI -
Corporate holiday events are a cherished tradition for businesses seeking to celebrate achievements, build connections, and express gratitude. As florists, we know these events...
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Maximalism

Sharon McGukin, AIFD, AAF, PFCI -
In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...
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Wedding Wonders

Robin McLaughlin -
Since starting my journey with Floriology, I have written multiple articles about consumer preferences in the floral industry, serving as both an editor of this publication and your target...
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Peach Perfect

Jackie Lacey, AAF, AIFD, PFCI -
Why do we care what the Color of the Year is? And what is Pantone?  Pantone is a company that developed a color-matching organization tool that provides a color...
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Par for the Course

Robin McLaughlin -
Before we know it, the new year will arrive, and floral designers will once again be inundated with trends expected to shine from January...
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The combined experience and knowledge of the industry lies in the hands of our floral community. Floriology Magazine is the stage for communication, and strengthens the floral community with ideas on design, operations and marketing.

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