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Trendspotting

An Earthy Element

Angelyn Tipton, AIFD, CFD, GMF, PFCI - January 13, 2025

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Crafting Floral Elegance

Alejandro Figueira Fernandes AIFD, CFD, PFCI - November 11, 2024

Trendspotting

Maximalism

Sharon McGukin, AIFD, AAF, PFCI - August 7, 2024

In a global economy driven by mass consumption, it’s no surprise that trend-savvy consumers are abandoning minimalism to embrace maximalism. Trend-seeking consumers love change. They...

Trendspotting

Wedding Wonders

Robin McLaughlin - May 9, 2024

Since starting my journey with Floriology, I have written multiple articles about consumer preferences in the floral industry, serving as both an editor of this publication and your target...

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Peach Perfect

Jackie Lacey, AAF, AIFD, PFCI - December 21, 2023

Why do we care what the Color of the Year is? And what is Pantone? Pantone is a company that developed a color-matching organization tool that provides a color...

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Par for the Course

Robin McLaughlin - October 13, 2023

Before we know it, the new year will arrive, and floral designers will once again be inundated with trends expected to shine from January...

Trendspotting

POS System Success

Renato Sogueco, AAF, PFCI - June 23, 2023

Business operations should be top-of-mind for a busy floral designer. Incorporating technology to make processes and procedures more efficient can take a shop to...